Portfolio

Work that connects strategy, communication, execution, and growth.

How Klugekopf supports companies and initiatives across Web3, DeFi, AI, cybersecurity, industrial IoT, digital transformation, community growth, and technology education.

15M+ impressions across projects, paid and organic

90K+ community members reached and managed daily

60,312 token rewards distributed through growth loops

$240K annual budget planned, tracked, reconciled

We work where technology meets adoption.

Our portfolio reflects what modern technology teams need: clearer messaging, stronger content systems, better project coordination, sharper positioning, active communities, and structured growth support.

Projects & partners

DEFI / WEB3 / CRYPTO CASE 01

Summer.fi

BRAND, CAMPAIGNS, LIFECYCLE, COMMUNITY GROWTH

Challenge. Create a clear consumer narrative for automated onchain yield, then turn that positioning into a repeatable multi-channel content, campaign, and lifecycle system.

Outcome. Paid acquisition, newsletter, website, and community programs that made Lazy Summer easier to understand and easier to act on.

Results

$450 → 3.6M people reached by one flagship Meta campaign · 7.77M impressions · 9,059 link clicks

Paid media: Meta plus CoinGecko delivery of 1.67M impressions and 2,464 clicks; broader 7-network mix across Coingecko, AADS, Etherscan, DeBank, Spindl, and NinjaPromo
Email & lifecycle: 50 sends, 169,826 deliveries, 44,147 unique opens, 26.0% weighted open rate
Website: 23,981 users, 28,185 sessions; organic search at 68.93% engagement
Community: rewarded wallets +70.4%; 10,398 Layer3 completions; 60,312 SUMR calculated

Summer.fi Lazy Summer campaign creative — Lazy Summer campaign creative

Summer.fi Meta and Instagram ads — Meta and Instagram campaign creative

Summer.fi sessions by acquisition channel — Sessions by acquisition channel

Summer.fi referral wallet growth — Referral wallets and SUMR allocated

EXCHANGE / PRODUCT GROWTH CASE 02

ByTrade FTD Marketing

PRODUCT ANALYTICS AND AMBASSADOR OPERATIONS

Challenge. Give leadership a recurring view of platform growth while building a structured ambassador acquisition and qualification system.

Outcome. Month-over-month product reporting plus a named ambassador funnel from applications through Brand Associates and BT Stars.

Results

2.23MYTD active users

1,663ambassador applications

799KKYC users

39Brand Associate qualifiers

ByTrade ambassador selection funnel — Ambassador application and selection funnel

DATA OWNERSHIP / IDENTITY CASE 03

TuumIO

PRODUCT NARRATIVE, MULTI-CHANNEL CONTENT, SOCIAL GROWTH

Challenge. Explain a complex decentralized infrastructure product — identity, data, and compute — in language developers, businesses, and mainstream users can follow.

Outcome. A 20-post content pack, clearer product education, and measurable company and founder social growth.

Results

87,763TuumIO X followers (+60.2%)

18,251founder X followers

2.9Mimpressions, five months

20post content pack

TuumIO and founder X follower growth — Company and founder follower growth

HEALTHCARE AI / THOUGHT LEADERSHIP CASE 04

Dr. Morgan Camp

EXECUTIVE POSITIONING AND HEALTHCARE CONTENT

Challenge. Establish a physician-founder as a credible voice on systems medicine, healthcare AI, and clinical decision support — without hype or replacement claims.

Outcome. Positioning, LinkedIn carousel content, and performance reporting that reached senior healthcare decision-makers.

Results

179,524LinkedIn impressions

90,441members reached

+123%follower growth

32%senior seniority

Dr. Camp carousel opening slide — LinkedIn carousel opening

Dr. Camp clinical comparison slide — Clinical comparison slide

Dr. Camp LinkedIn reach funnel — Reach and engagement funnel

WEB3 / AI / GAMING CASE 05

SophiaVerse

CONTENT, COMMUNITY, AND WEEKLY SOCIAL ANALYTICS

SophiaVerse is a Web3 + AI + gaming/metaverse project built around Sophia the Robot, created through the Hanson Robotics and SingularityNET ecosystems. A major part of the ecosystem was SAIL (Sophia's AI Lab).

What we did. Thought-leadership content for the official Medium publication, CEO/AMA recaps, and weekly social analytics that showed where conversation was accelerating.

Weekly social lift

+79.1%replies week over week

+44.6%reposts

+32.3%profile visits

+9.4%impressions

SophiaVerse week-over-week social change — Week-over-week engagement change

INSTITUTIONAL / PROTOCOL CASE 06

Summer.fi Institution

PROTOCOL NARRATIVE AND INTEGRATION PIPELINE

Challenge. Turn first-year protocol activity into a credible narrative for capital allocators, DAO participants, and institutional partners — and keep a consistent view of integration opportunities.

Outcome. A structured protocol review plus a 144-opportunity integration pipeline spanning capture, proposal, live support, and follow-up.

Results

$834.2Mcumulative deposits

$198Mpeak TVL

144pipeline opportunities

119governance proposals

First-year protocol metrics — First-year protocol performance

Protocol integration pipeline by stage — Pipeline distribution across 11 stages

CYBERSECURITY / SALES CASE 07

Stop Intruders

CYBERSECURITY / PRODUCT / SALES

Challenge. Stronger project structure, product support, sales coordination, and client communication to improve execution and growth operations.

Outcome. Project and product coordination, sales process support, communication, and follow-up systems that improved execution and team alignment.

INDUSTRIAL IOT / TRANSFORMATION CASE 08

Agad Portal

INDUSTRIAL IOT / DIGITAL TRANSFORMATION

Challenge. Coordinating product, project, operations, and communication around an industrial IoT and digital transformation solution.

Outcome. Technical solution coordination, implementation support, project communication, and positioning for a transformation-focused platform.

EDUCATION / WOMEN IN TECH

KLUGEKOPF
TECHBRIDGE

Klugekopf TechBridge

INITIATIVE / WORKFORCE DEVELOPMENT

Challenge. Many talented people, especially women, want to enter technology but lack clear access to training, mentorship, experience, and opportunity.

Built. Practical pathways into technology through training, mentorship, community, and opportunity access.

"Technology only creates value when people can understand it, use it, and build around it."

Betty Owhor · Founder & CEO, Klugekopf Global Concept

Capabilities

One team, the full stack.

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